この文献の参照には次のURLをご利用ください : https://doi.org/10.15027/18417
広島大学大学院教育学研究科紀要. 第三部, 教育人間科学関連領域 50 号
2002-02-28 発行
W. J. McGuire のコミュニケーション・説得マトリックス (1)
W. J. McGuire's communication/persuasion matrix (1)
Abstract
The purpose of this paper was to introduce the W.J. McGuire's(1985) "communication/persuasion matrix" model and his review on persuasion studies from the viewpoint of the model. The paper consists of the following three parts. (1) Introduction. (2) An input/output analysis of persuasive communication : (a)components of the model, (b)evaluation of the communication/persuasion matrix. (3) Soruce variables' effects on persuasive impact : (a)the credibility-attractiveness-power analysis, (b)source credibility variables, (c)source attractiveness variables, (d)source power variables, (e)effects of source demographics, (f)output steps that mediate source effects, (g)effects of message pairing on source valence.
About This Article
著者キーワード
W. J. マクガイア
コミュニケーション・説得マトリックス
入力・出力
源泉変数
W. J. McGire
communication/persuasion matrix
input/output
source variables
Other Article
PP. 151 - 158
PP. 159 - 165