The purpose of this study was to explore the effects of effectiveness and appropriateness of compliance-gaining strategies on the use of them by manipulating two situational factors. The independent variables were intimacy between dyad (high, low) and perceived resistance (high, low), and the dependent variables were properties of strategies (effectiveness and three types of appropriateness) and the use of strategies. Two hundred and twenty-four university students (112 men and 112 women) were assigned to one of four experimental groups. The results of ANOVA showed that some properties of strategies were affected by situational factors, though these effects were not so powerful. In addition, six path analyses were conducted to explore the effects of effectiveness and appropriateness of strategies on the use of them. The results showed that effectiveness and appropriateness of strategies affected the use of them. Particularly, effectiveness had the strongest effect of all independent variables in all analyses.