This study analyzes the future educational choices of high school students in Shandong Province, China, and explores the selection standards. In May 2018, a questionnaire survey was conducted in about 1000 first- and second-grade students enrolled at five Shandong Province high schools. The results show that the higher the status of the high school, the earlier it is for students to choose their future education. Thus, the proportion of students who select “general entrance examination” is inferred to be large. However, diverse future education routes were chosen in rural high schools where the enrollment rate is relatively low. In addition, students at high schools with higher enrollment rates are sufficiently confident in their learning abilities; therefore, the higher peer effect from their classmates influences their choice of attending the same desired university level as their peers. Majors in human sciences, such as social science studies and science, were popular among high school students with high college enrollment rates, while practical majors, such as agriculture or nursing were important choices for high school students with relatively low college enrollment rates and rural high school students. Finally, the higher the school level, the more importance students attach to their interests when choosing a university or major. However, high school students in families who did not have the opportunity to go on to higher education gave more importance to external standards, such as tuition and distance.