Bhutanese tsangmo is a unique cultural heritage that has been at the heart of folk culture in many regions of Bhutan. It was considered to be on the verge of extinction due to the trends toward globalization and modernization. However, new attempts have already been made in schools, through radio programming, teacher education, and other means to ensure its continuation. These attempts involve wisely transformed styles of traditional ways of playing. Our research group has been investigating the real-life circumstances and unique value of these songs since 2010. In this paper, we describe our findings and exchange opinions between Bhutanese and Japanese, each discussing tsangmo from our own viewpoints, including the cultural heritage in Bhutan, the language as it relates to tsangmo, new attempts to promote passing on tsangmo, Bhutanese creative dialogue and Japanese education, and finally, understanding the importance of tsangmo within the prospects for Asia from the perspective of ethnomusicology. Through our discussion we hope to shine a light on the remarkable and rich cultural heritage of Bhutan so that it may thrive in future generations.