非意識的過程と意識的過程の関係についての検討 : 評価者と対象の類似度に着目して

Relationship between conscious and unconscious processes: Subliminal mere exposure effects for targets in a negative social category are moderated by similarity to self and stimulus

三木 あかね

中島 健一郎

広島大学心理学研究

Hiroshima Psychological Research

[PISSN] 1347-1619

[EISSN] 2759-0968

[NCID] AA11616129

The effects of subliminal mere exposure on the assessment of the “Otaku” (“geek” or “nerd”) category were found to be maximized when a handful of atypical members (non-Otaku) were grouped with several typical members (Otaku). We examined whether similarity to self and stimulus (i.e., self-reported Otaku tendencies) moderated the mere exposure effect in relation to an Otaku target. Participants reported the degree to which they regarded themselves as Otaku. Participants were then exposed to stimuli with different contact ratios (70% Otaku, 30% Otaku, 0% Otaku, and control) following the procedure described in a previous study (Kawakami and Yoshida, 2013). Participants then reported their subjective impressions of an Otaku target. Participants who self-identified as Otaku evaluated the target more negatively on the explicit measure when exposed to a stimulus that mixed Otaku and non-Otaku. These findings indicate that participants who self-identified as Otaku exhibited an aversion to in-group members (“dozoku keno”). These patterns suggest that subliminal mere exposure effects for targets are moderated by similarity to self and stimulus. The unconscious and conscious processes of interpersonal cognition are discussed.

contact ratio

Otaku category,

similarity

subliminal mere exposure effects

心理学 [ 140 ]

日本語

広島大学大学院教育学研究科心理学講座

[ISSN] 1347-1619

[NCID] AA11616129