戦後日本における女子大学の組織アイデンティティ

Since the 1990s, in a neo-liberal competitive environment, universities have been challenged by various stakeholders such as governments, markets, and clients, as to what their university is. A new approach to this issue is the study of “Organizational Identity” (OI), which has been implemented in many research papers. The study of OI was originally proposed by Albert & Whetten (1985), who argued it OI is composed of three criteria: (1) Central, (2) Enduring, and (3) Distinctive (CED). Based on CED, this study took up 8 women's universities established in the prewar period as cases, and analyzed how the OI of each university has been formed and transformed, with reference to the narratives of past presidents of each university. The findings are as follows:

1. There are several words and themes that have been uttered consistently and clearly by the presidents, so OI is both multiple and continuous.
2. Multiple OIs coexist, but there are differences in how each OI is emphasized depending on the times and context.
3. Among OI's resources are the words of the founder and the history of the university.
4. OIs may share the same words and themes, but the meaning is reinterpreted repeatedly according to the times and the environment.
5. The OI crisis was recognized in the 1990s when the university reform began.

Based on these findings, it is necessary to deepen our consideration of the relationship between institutional logics in the university field and the interaction between the internal culture and the image and reputation outside the university.