The social-devaluation effect: interactive evaluation deteriorates likeability of objects based on daily relationship
Frontiers in Psychology Volume 5
Page 1558-
published_at 2015-01-09
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| File | |
| Title ( eng ) |
The social-devaluation effect: interactive evaluation deteriorates likeability of objects based on daily relationship
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| Creator | |
| Source Title |
Frontiers in Psychology
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| Volume | 5 |
| Start Page | 1558 |
| Abstract |
Although previous research has explored the effects of discussion on optimal and collective group outcomes, it is unclear how an individual’s preference for an object is modulated by discussion with others. This study investigated the determinants of likeability ratings under two conditions. In Experiment 1, pairs of participants consisting of friends evaluated various photographic images. Under the interactive condition, the participants discussed their impressions of each image for 30 s and then independently rated how much they liked it. Under the non-interactive condition, the participants did not interact with each other but instead only thought about their impressions of each image for 30 s before rating its likeability. The results indicate that the exchange of impressions between the participants affected the individual likeability ratings of objects. More specifically, the interactive participants generally rated the images as less likeable than did the non-interactive participants (social-devaluation effect). However, in Experiment 2, the effect was eliminated when the pairs consisted of strangers.These findings suggest that shared information modulates individual preferences but only when a daily relationship exists within a group.
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| Keywords |
social-devaluation effect
social interaction
co-evaluation
likeability
preference
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| Descriptions |
This research was supported byGrants-in-Aid for Scientific Research,the Japan Society for the Promotion of Science to Atsunori Ariga.
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| Language |
eng
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| Resource Type | journal article |
| Publisher |
Frontiers Media
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| Date of Issued | 2015-01-09 |
| Rights |
Copyright © 2015 Ariga. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
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| Publish Type | Version of Record |
| Access Rights | open access |
| Source Identifier |
[ISSN] 1664-1078
[DOI] 10.3389/fpsyg.2014.01558
[DOI] https://doi.org/10.3389/fpsyg.2014.01558
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