マス・メディア嗜好性尺度の開発
広島大学総合科学部紀要. III, 情報行動科学研究 Volume 13
Page 73-80
published_at 1990-02-28
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この文献の参照には次のURLをご利用ください : https://doi.org/10.15027/30366
| File | |
| Title ( jpn ) |
マス・メディア嗜好性尺度の開発
|
| Title ( eng ) |
The development of mass media preference scale
|
| Creator |
Fujihara Takehiro
|
| Source Title |
広島大学総合科学部紀要. III, 情報行動科学研究
Memoirs of the Faculty of Integrated Arts and Sciences. III, Studies in information and behavior sciences
|
| Volume | 13 |
| Start Page | 73 |
| End Page | 80 |
| Abstract |
This study aims to develop the scale which measures what kinds of mass media people prefer to use. One hendred seventy six college students were administered the questionnaire which contained mass media preference scales, life style scales, IQ scales and demographic variables. Factor analysis of mass media preference sacales yielded five factors which were interpreted as prefrence to represent of own experience, preference of print media, preference to persist, preference of imagenary media, and preference of newspaper. The correlation between media preference and life style revealed that while print media preference students tend to to be high in curiosity and imagination, imagenary media preference students tend to to be naive and rough in thinking.
|
| NDC |
Psychology [ 140 ]
|
| Language |
jpn
|
| Resource Type | departmental bulletin paper |
| Publisher |
広島大学総合科学部
|
| Date of Issued | 1990-02-28 |
| Rights |
Copyright (c) 1989 by Faculty of Integrated Arts and Sciences, Hiroshima University. All rights reserved.
|
| Publish Type | Version of Record |
| Access Rights | open access |
| Source Identifier |
[ISSN] 0385-1478
[NCID] AN00116614
|
