W. J. McGuire のコミュニケーション・説得マトリックス (1)
広島大学大学院教育学研究科紀要. 第三部, 教育人間科学関連領域 Issue 50
Page 263-272
published_at 2002-02-28
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| File | |
| Title ( jpn ) |
W. J. McGuire のコミュニケーション・説得マトリックス (1)
|
| Title ( eng ) |
W. J. McGuire's communication/persuasion matrix (1)
|
| Creator | |
| Source Title |
広島大学大学院教育学研究科紀要. 第三部, 教育人間科学関連領域
Bulletin of the Graduate School of Education, Hiroshima University. Part. Ⅲ, Education and Human Science
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| Issue | 50 |
| Start Page | 263 |
| End Page | 272 |
| Abstract |
The purpose of this paper was to introduce the W.J. McGuire's(1985) "communication/persuasion matrix" model and his review on persuasion studies from the viewpoint of the model. The paper consists of the following three parts. (1) Introduction. (2) An input/output analysis of persuasive communication : (a)components of the model, (b)evaluation of the communication/persuasion matrix. (3) Soruce variables' effects on persuasive impact : (a)the credibility-attractiveness-power analysis, (b)source credibility variables, (c)source attractiveness variables, (d)source power variables, (e)effects of source demographics, (f)output steps that mediate source effects, (g)effects of message pairing on source valence.
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| Keywords |
W. J. マクガイア
コミュニケーション・説得マトリックス
入力・出力
源泉変数
W. J. McGire
communication/persuasion matrix
input/output
source variables
|
| NDC |
Psychology [ 140 ]
|
| Language |
jpn
|
| Resource Type | departmental bulletin paper |
| Publisher |
広島大学大学院教育学研究科
国立情報学研究所
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| Date of Issued | 2002-02-28 |
| Publish Type | Version of Record |
| Access Rights | open access |
| Source Identifier |
[ISSN] 1346-5562
[NCID] AA11625039
|
