The purpose of this study is to review the studies on persuasion in Japan. An examination has been made of 152 persuasion studies published in Japan-141 journal papers and 11 technical books.
The present study consists of the following four parts.
1. Overview of persuasion studies in Japan: (1) quantitative characteristics of persuasion studies, (2) change in the number of persuasion studies with the times, (3) viewpoint of the review.
2. General problems of persuasion studies: (1) general review of persuasion studies, (2) resistance to persuasion, (3) cognitive and information processing approaches to persuasion, (4) persuasion studies of elementary school children, (5) broader review including persuasion studies.
3. Source variables: (1) credibility, attractiveness and power, (2) other source variables.
4. Message variables: (1) fear-threat appeals, (2) threat to freedom and psychological reactance, (3) humor, (4) argument quality, (5) message organization, (6)message repetition.