説得におけるElaboration Likelihood Modelについての概説
広島大学総合科学部紀要. III, 情報行動科学研究 Volume 12
Page 45-54
published_at 1989-02-28
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| File | |
| Title ( jpn ) |
説得におけるElaboration Likelihood Modelについての概説
|
| Title ( eng ) |
Review of Elaboration Likelihood Model of persuasion
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| Creator |
Fujihara Takehiro
Kohyama Takaya
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| Source Title |
広島大学総合科学部紀要. III, 情報行動科学研究
Memoirs of the Faculty of Integrated Arts and Sciences. III, Studies in information and behavior sciences
|
| Volume | 12 |
| Start Page | 45 |
| End Page | 54 |
| Abstract |
This article mainly introduces Elaboration Likelihood Model (ELM), proposed by Petty & Cacioppo, that is, a general attitude change theory. ELM posturates two routes to persuasion; central and peripheral route. Attitude change by central route is viewed as resulting from a diligent consideration of the issue-relevant informations presented. On the other hand, attitude change by peripheral route is viewed as resulting from peripheral cues in the persuasion context. Secondly we compare these two routes with systematic information prossesing and heuristic processing proposed by Chaiken et al., and thirdly point out some problems about ELM.
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| NDC |
Psychology [ 140 ]
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| Language |
jpn
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| Resource Type | departmental bulletin paper |
| Publisher |
広島大学総合科学部
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| Date of Issued | 1989-02-28 |
| Rights |
Copyright (c) 1988 by Faculty of Integrated Arts and Sciences, Hiroshima University. All rights reserved.
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| Publish Type | Version of Record |
| Access Rights | open access |
| Source Identifier |
[ISSN] 0385-1478
[NCID] AN00116614
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