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ID 30356
file
title alternative
Review of Elaboration Likelihood Model of persuasion
creator
Fujihara, Takehiro
Kohyama, Takaya
NDC
Psychology
abstract
This article mainly introduces Elaboration Likelihood Model (ELM), proposed by Petty & Cacioppo, that is, a general attitude change theory. ELM posturates two routes to persuasion; central and peripheral route. Attitude change by central route is viewed as resulting from a diligent consideration of the issue-relevant informations presented. On the other hand, attitude change by peripheral route is viewed as resulting from peripheral cues in the persuasion context. Secondly we compare these two routes with systematic information prossesing and heuristic processing proposed by Chaiken et al., and thirdly point out some problems about ELM.
journal title
Memoirs of the Faculty of Integrated Arts and Sciences. III, Studies in information and behavior sciences
volume
Volume 12
start page
45
end page
54
date of issued
1989-02-28
publisher
広島大学総合科学部
issn
0385-1478
ncid
SelfDOI
language
jpn
nii type
Departmental Bulletin Paper
HU type
Departmental Bulletin Papers
DCMI type
text
format
application/pdf
text version
publisher
rights
Copyright (c) 1988 by Faculty of Integrated Arts and Sciences, Hiroshima University. All rights reserved.
department
Graduate School of Integrated Arts and Sciences
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