Pilot study on the intertwined effects of attitude, relatedness and social norms on environmental behaviour

広島大学マネジメント研究 Issue 22 Page 17-33 published_at 2021-03-27
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Title ( eng )
Pilot study on the intertwined effects of attitude, relatedness and social norms on environmental behaviour
Creator
McCauley Michelle
Source Title
広島大学マネジメント研究
Hiroshima University Management Review
Issue 22
Start Page 17
End Page 33
Journal Identifire
[ISSN] 1346-4086
[NCID] AA11658355
Abstract
This study examined the role of the fulfilment of a social need for relatedness in the Self-Determination Theory as a moderator for the discrepant relationship between attitudes and actual behaviours toward the natural environment. Three hundred sixty-four participants answered an online survey evaluating attitudes, behaviours, and perceived social norms regarding the environment, as well as fulfilment of need for relatedness. Pearson correlational analysis, a univariate analysis of variance, and a series of t-tests on their responses suggest that pro-environmental individuals were more likely to act consistently with their attitudes in a social environment with contrasting views if their need for relatedness is fulfilled. Findings suggest that consideration be given to interpersonal relationships and relatedness need fulfilment in the environmental movement.
Keywords
Environmental attitude
Environmental behaviour
Attitude-behaviour incongruence
Relatedness
Self-determination theory
Social norm
Descriptions
This work was supported by JSPS KAKENHI [Grant Number JP19K13440]; Middlebury Fund for Faculty Professional Development Fund; and the Middlebury College Senior Work Fund.
Language
eng
Resource Type departmental bulletin paper
Publisher
広島大学マネジメント学会
Date of Issued 2021-03-27
Rights
Copyright (c) 2021 by Author
Publish Type Version of Record
Access Rights open access
Source Identifier
[ISSN] 1346-4086
[NCID] AA11658355