文化が消費者行動に与える影響についての研究ノート
比較日本文化学研究 Issue 11
Page 190-205
published_at 2018-03-31
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この文献の参照には次のURLをご利用ください : https://doi.org/10.15027/50108
| File | |
| Title ( jpn ) |
文化が消費者行動に与える影響についての研究ノート
|
| Title ( eng ) |
Impacts on consumer behavior according to culture
|
| Creator |
ZHU Yinan
|
| Source Title |
比較日本文化学研究
|
| Issue | 11 |
| Start Page | 190 |
| End Page | 205 |
| Journal Identifire |
[PISSN] 1882-8701
[NCID] AA1234386X
|
| Abstract |
Along with the development of market globalization, it is necessary for marketers to develop marketing strategies that can be standardized between various countries. However, as the source of peoples' desires and actions, cultural factors will moderate many aspects of consumer behavior, such as their way of thinking or reaction to a stimulation. Therefore, it is important to identify the relationship between culture and consumer behavior when producing global marketing strategies. In this study, cultural assumptions are used as the basic theory to examine how peoples' behaviors are influenced by cultural factors. We then discuss which cultural factors influence cross-cultural consumer behavior the most.
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| Keywords |
culture
consumer behavior
cultural assumption
cross-cultural consumer behavior
|
| Language |
jpn
|
| Resource Type | departmental bulletin paper |
| Publisher |
広島大学大学院文学研究科総合人間学講座
|
| Date of Issued | 2018-03-31 |
| Rights |
Copyright (c) 2018 広島大学大学院文学研究科総合人間学講座
|
| Publish Type | Version of Record |
| Access Rights | open access |
| Source Identifier |
[ISSN] 1882-8701
[NCID] AA1234386X
|
