Smallholder Farmers’ Preferences for Certification Standards: A Randomized Conjoint Analysis in Vietnam

IDEC DP2 Series Volume 9 Issue 1 Page 1-36 published_at 2020-01
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Title ( eng )
Smallholder Farmers’ Preferences for Certification Standards: A Randomized Conjoint Analysis in Vietnam
Creator
Tran Duc
Source Title
IDEC DP2 Series
Volume 9
Issue 1
Start Page 1
End Page 36
Abstract
This study aims to elicit smallholder farmers’ preferences for the design of certification standards. We conducted a randomized conjoint analysis (RCA) with 745 green smallholder tea farmers in Vietnam. This method enables us to estimate the causal impacts of design attributes on farmers’ participation, which is a knowledge gap addressed by few empirical studies. Our results revealed that compared to the price premium, certification fee has a much stronger impact on farmers’ participation. Further, we find the potential to incorporate the application of organic fertilizer, a widely recommended sustainable input, into the certification schemes. Based on our causal findings, we suggest policies for improving the coverage of certification standards.
Keywords
certification standards
smallholder farmers
green tea
Vietnam
conjoint analysis
Descriptions
This research is partially supported by Grantsin-Aid for Scientific Research No. 17K03692 from the Japan Society for the Promotion of Science.
Language
eng
Resource Type departmental bulletin paper
Publisher
広島大学大学院国際協力研究科
Date of Issued 2020-01
Publish Type Version of Record
Access Rights open access