精査可能性モデルの立場からの説得研究の展望(1)

アクセス数 : 1519
ダウンロード数 : 2177

今月のアクセス数 : 6
今月のダウンロード数 : 7
File
Title ( jpn )
精査可能性モデルの立場からの説得研究の展望(1)
Title ( eng )
A review of studies on persuasion from the viewpoint of the Elaboration Likelihood Model (1)
Creator
Kimura Kenichi
Makino Koshi
Higuchi Masataka
Source Title
広島大学教育学部紀要. 第一部, 心理学
Bulletin of the Faculty of Education, Hiroshima University. Part 1, Psychology division
Issue 48
Start Page 89
End Page 98
Abstract
The purpose of this paper was to review studies on persuasion from the viewpoint of the Elaboration Likelihood Model based on Petty & Wegener (1998). The paper consists of the following four parts. 1. Introduction. 2. Multiple roles for persuasion variables. 3. Source variables: (1) credibility (expertise, trustworthiness), (2) attractiveness/likableness, (3) power, (4) additional source factors related to credibility, liking and power (speed of speech, demographic variables, majority/minority status, similarity to receiver), (5) number of sources. 4. Message variables: (1) message topic, position and style (issue-relevance/importance, position/discrepancy, conclusion drawing, use of rhetorical questions), (2) message content (argument quality, argument quantity, positive versus negative framing of arguments, fear-threat appeals, emotion versus reason in message, one-versus two-sided message), (3) message organization.
Keywords
persuasion
Elaboration Likelihood Model
source variables
message variables
NDC
Psychology [ 140 ]
Language
jpn
Resource Type departmental bulletin paper
Publisher
広島大学教育学部
Date of Issued 2000-03-10
Publish Type Version of Record
Access Rights open access
Source Identifier
[ISSN] 0919-8652
[NCID] AN1044240X