精査可能性モデルの立場からの説得研究の展望(1)
広島大学教育学部紀要. 第一部, 心理学 Issue 48
Page 89-98
published_at 2000-03-10
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この文献の参照には次のURLをご利用ください : https://doi.org/10.15027/29360
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BullFacEdu-HiroshimaUniv-Pt1-PsychDiv_48_89.pdf
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Title ( jpn ) |
精査可能性モデルの立場からの説得研究の展望(1)
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Title ( eng ) |
A review of studies on persuasion from the viewpoint of the Elaboration Likelihood Model (1)
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Creator |
Kimura Kenichi
Makino Koshi
Higuchi Masataka
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Source Title |
広島大学教育学部紀要. 第一部, 心理学
Bulletin of the Faculty of Education, Hiroshima University. Part 1, Psychology division
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Issue | 48 |
Start Page | 89 |
End Page | 98 |
Abstract |
The purpose of this paper was to review studies on persuasion from the viewpoint of the Elaboration Likelihood Model based on Petty & Wegener (1998). The paper consists of the following four parts. 1. Introduction. 2. Multiple roles for persuasion variables. 3. Source variables: (1) credibility (expertise, trustworthiness), (2) attractiveness/likableness, (3) power, (4) additional source factors related to credibility, liking and power (speed of speech, demographic variables, majority/minority status, similarity to receiver), (5) number of sources. 4. Message variables: (1) message topic, position and style (issue-relevance/importance, position/discrepancy, conclusion drawing, use of rhetorical questions), (2) message content (argument quality, argument quantity, positive versus negative framing of arguments, fear-threat appeals, emotion versus reason in message, one-versus two-sided message), (3) message organization.
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Keywords |
persuasion
Elaboration Likelihood Model
source variables
message variables
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NDC |
Psychology [ 140 ]
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Language |
jpn
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Resource Type | departmental bulletin paper |
Publisher |
広島大学教育学部
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Date of Issued | 2000-03-10 |
Publish Type | Version of Record |
Access Rights | open access |
Source Identifier |
[ISSN] 0919-8652
[NCID] AN1044240X
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