説得に及ぼす事前警告と事後警告の効果

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ファイル情報(添付)
タイトル ( jpn )
説得に及ぼす事前警告と事後警告の効果
タイトル ( eng )
Effects of forewarning and afterwarning on persuasion
作成者
有倉 巳幸
収録物名
広島大学教育学部紀要. 第一部, 心理学
Bulletin of the Faculty of Education, Hiroshima University. Part 1, Psychology division
41
開始ページ 41
終了ページ 47
抄録
The present study was designed to investigate the effects of forewarning and afterwarning of the persuasive and fear-arousing intents of a communicator on persuasion. Two independent variables were manipulated: forewarning conditions (forewarning and no-forewarning) and afterwarning conditions (afterwarning and no-afterwarning). Two hundred and twenty five female college students were randomly assigned to one of the four experimental groups and one control group. Experimental groups were exposured to warning manipulation before and after reading a persuasive message, and then they were asked to respond to questionnaires. Results indicated the following. Forewarning inhibited affective attitude change toward the advocated position, and increased counterargumentation and derogation of both the message and its source. It was suggested that resistance to persuasion produced by forewarning might be mediated by counterargumentation and derogation of a message and its source. Afterwarning, however, facilitated cognitive attitude change toward the advocated position. This persuasion facilitating effect of afterwarning was discussed from the point of view of the cognitive dissonance theory.
著者キーワード
attitude change
persuasive communication
resistance to persuasion
forewarning
afterwarning
counterargumentation
derogation of message and source
NDC分類
心理学 [ 140 ]
言語
日本語
資源タイプ 紀要論文
出版者
広島大学教育学部
発行日 1993-02-10
出版タイプ Version of Record(出版社版。早期公開を含む)
アクセス権 オープンアクセス
収録物識別子
[ISSN] 0919-8652
[NCID] AN1044240X