資料 W.J.McGuire のコミュニケーション・説得マトリックス(2)

W. J. McGuire's communication/persuasion matrix (2)

深田 博己

広島大学心理学研究

Hiroshima Psychological Research

[PISSN] 1347-1619

[EISSN] 2759-0968

[NCID] AA11616129

The purpose of this paper was to introduce W. J. McGuire's(l985) ""communication/persuasion matrix "" model and his review on persuasion studies from the viewpoint of the model. The paper consists of the following four parts. (1) Message variables' effects on persuasive impact: (altypes of arguments and appeals, (blmessage style, (c)inclusions and omissions from the message, (dlordering of the message contents, (elamount of message material, (Oextremity of the position urged. (2) Channel variables' effects on persuasive impact: (a)levels and correlates of mass media consumption, (b)so much watching, so little effect, (clpost factum salvaging of belief in appreciable mass media effects, (d)comparative effects of various media and modalities, (e)persuasiveness of nonverbal communication, (Oeffects of communication context variables. (3) Receiver variables' effects on persuasive impact: (a)transsituational generality of influenceability, (blgeneral principles in influenceability, (clinfluenceability relationships of illustrative dispositional characteristics, (d)effects of receiver's active participation. (4) Taeget variables' effects on persuasive impact: (a)postcommunication time trends, (b)procedures for conferring resistance to persuasion.

W.J.マクガイア

コミュニケーション・説得マトリックス

入力・出力

メッセージ変数

チャンネル変数

受け手変数

ターゲット変数 : W. J. McGire

communication/persuasion matrix

inputloutput

message variables

channel variables

receiver variables

target variables

心理学 [ 140 ]

日本語

広島大学大学院教育学研究科心理学講座

Copyright by Author

[ISSN] 1347-1619

[NCID] AA11616129