説得に及ぼす事前警告の評価的性質の効果とその生起機制

Effect of the evaluative characteristics of forewarning on persuasion and its mediating processes

Fukada Hiromi

広島大学心理学研究

Hiroshima Psychological Research

[PISSN] 1347-1619

[EISSN] 2759-0968

[NCID] AA11616129

The purpose of this study was to investigate the effect of the evaluative characteristics of forewarning on persuasion and its mediating processes. We manipulated forewarning by providing pre-message information about the topic and position (TP-type forewarning), or the topic only (TO-type forewarning) of the upcoming persuasive communication. Five kinds of forewarning conditions were used: three TP-type forewarnings with positive, negative, and neutral evaluative characteristics, one TO-type forewarning with neutral evaluative characteristics, and one condition with no forewarning. Subjects in the experimental conditions were either forewarned or not forewarned before the presentation of the persuasive communication. Subjects in the control conhtion, however, were exposed to neither forewarning nor persuasive communication. Results showed that the presence of forewarning &d not produce resistance to persuasion, but that the TP-type forewarning with negative evaluative characteristics produced more counterarguments and psychological reactance in the period between forewarning and persuasive communication than the TO-type forewarning with neutral evaluative characteristics.

説得的コミュニケーション

説得への抵抗

事前警告

事前警告の評価的性質

persuasive communication

resistance to persuasion

forewarning

evaluative characteristics of forewarning

Psychology [ 140 ]

jpn

広島大学大学院教育学研究科心理学講座

Copyright by Author

[ISSN] 1347-1619

[NCID] AA11616129