This study examined sex effects in like-dislike rating of male and female behaviors or traits. Additionally, the effect of rater's attitude toward women was examined. Five hundred and four male and four hundred and sixty female subjects (include 411 undergraduates) rated each 33 items which described a man/woman whose behavior/trait was masculine, feminine, or neutral. In relation to certain items, there were sex differences both of raters and rated persons. For example, the decisive man was more liked than the woman, who has same character. However, the male hard drinker was liked slightly more than the female hard drinker by male raters but not by female raters. The interactions of target person's sex and rater's sex was obtained on certain items related to the leadership behavior. Men more liked the 'bossy (Oyabun-hada)' male but not so 'bossy' female. Women liked the 'bossy' female at the same degree to the male. The effect of rater's attitude toward women was rather slight.