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ID 18556
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別タイトル
M. McLuhan's Media Approaches and Its Possibility : Media Effects in Communication
著者
時津 啓
キーワード
マクルーハン
メッセージ伝達
活字とテレビ
携帯電話
Marshall McLuhan
communication
typography and TV
mobile phone
NDC
社会
抄録(英)
Educational studies have paid attention to media contents but not media effects in education as communication. This paper explores further possibilities of M. McLuhan's Media Approaches that consider media effects. By focusing on McLuhan's theories of typography and TV, the paper argues that McLuhan's Media Approaches have three stages. On first stage, he extracts a characteristic of one medium by comparison with another medium. On second stage, he analyzes typical users of the media- for example, children and schools in his case. And on third stage, he finds out effects of the media. However, his Media Approaches have limitations of his understanding insufficient media characteristics. We need to move beyond his limitations and renew Media Approaches. On this purpose, this paper takes advantage of Masachi Osawa's recent remarks on mobile phone. And the paper suggests that clarifying media effects with Media Approaches should have a possible shift of media perspectives. We have not only a relationship with others in communication. We also have a relationship with media in communication. In this understanding, the paper indicates that media effects regulate our communication.
掲載誌名
広島大学大学院教育学研究科紀要. 第三部, 教育人間科学関連領域
55号
開始ページ
143
終了ページ
151
出版年月日
2007-03-28
出版者
広島大学大学院教育学研究科
ISSN
1346-5562
NCID
SelfDOI
言語
日本語
NII資源タイプ
紀要論文
広大資料タイプ
学内刊行物(紀要等)
DCMIタイプ
text
フォーマット
application/pdf
著者版フラグ
publisher
部局名
教育学研究科
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