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ID 50108
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Impacts on consumer behavior according to culture
著者
朱 褘楠
キーワード
culture
consumer behavior
cultural assumption
cross-cultural consumer behavior
抄録(英)
Along with the development of market globalization, it is necessary for marketers to develop marketing strategies that can be standardized between various countries. However, as the source of peoples' desires and actions, cultural factors will moderate many aspects of consumer behavior, such as their way of thinking or reaction to a stimulation. Therefore, it is important to identify the relationship between culture and consumer behavior when producing global marketing strategies. In this study, cultural assumptions are used as the basic theory to examine how peoples' behaviors are influenced by cultural factors. We then discuss which cultural factors influence cross-cultural consumer behavior the most.
掲載誌名
比較日本文化学研究
11号
開始ページ
190
終了ページ
205
出版年月日
2018-03-31
出版者
広島大学大学院文学研究科総合人間学講座
ISSN
1882-8701
NCID
言語
日本語
NII資源タイプ
紀要論文
広大資料タイプ
学内刊行物(紀要等)
DCMIタイプ
text
フォーマット
application/pdf
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publisher
権利情報
Copyright (c) 2018 広島大学大学院文学研究科総合人間学講座
部局名
文学研究科
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