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ID 47714
本文ファイル
著者
Tsegmed, Otgonchimeg
Taoka, Daiki
Qi, Jiang
Ariga, Atsunori 大学院総合科学研究科 広大研究者総覧
キーワード
Fukushima nuclear disaster
purchase hesitation
implicit attitude
perceived vulnerability to disease
behavioral immune system
抄録(英)
Japanese consumers are still hesitant to purchase products from Fukushima, although 7 years have passed since the Fukushima nuclear disaster, and these products are officially considered safe. In this study, we examined whether Japanese consumers have negative implicit attitudes toward agricultural and aquatic products from the Fukushima region and whether these attitudes are independent of their explicit attitudes. Japanese students completed an implicit association test and a questionnaire to assess their implicit and explicit attitudes toward products from Fukushima relative to another region. The results of two experiments reliably demonstrated that the public has negative implicit attitudes toward Fukushima products, whereas their explicit attitudes are consistently positive. These observations predominantly held for participants living close to Fukushima (Tokyo) as opposed to participants living far away (Hiroshima): Experiment 1 (n = 40). Furthermore, individual differences in aversion to germs contributed to the implicit attitudes; the implicit negative attitudes were attenuated among the participants with a relatively low aversion to germs: Experiment 2 (n = 60). These results suggest that the implicit attitudes associated with the behavioral immune system, which is conceptualized as a suite of psychological mechanisms designed to proactively resist pathogenic threats, may underlie the hesitation to purchase products from Fukushima.
内容記述
This study is supported by Japanese Psychological Association and Japan Society for the Promotion of Sciences KAKENHI Grant Number JP17K17909 to AA.
掲載誌名
Frontiers in Psychology
10巻
開始ページ
515
出版年月日
2019-03-13
出版者
Frontiers Media
ISSN
1664-1078
出版者DOI
言語
英語
NII資源タイプ
学術雑誌論文
広大資料タイプ
学術雑誌論文
DCMIタイプ
text
フォーマット
application/pdf
著者版フラグ
publisher
権利情報
Copyright © 2019 Tsegmed, Taoka, Qi and Ariga. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
関連情報URL
部局名
総合科学研究科