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ID 716
本文ファイル
別タイトル
Minority influence : The effects of expertise of an ingroup versus outgroup
著者
山浦 一保
黒川 正流
キーワード
minority expertise
strategy of persuasion
direct influence
indirect influence
NDC
心理学
抄録(英)
The purpose of this study was to investigate the influence of persuader's expertise and strategy of persuasion on recipient's attitude change. On the basis of Elaboration Likelihood Model (ELM; Petty & Cacioppo, 1986), we predicted that attitudinal change via central route would create both direct and indirect influences, whereas the attitudinal change via peripheral route would create only direct influence. This prediction was tested by using Mucchi-Faina's study design (1994). The subjects were 125 university students who had the initial attitude opposite to the persuasive contents. They first read the persuasive message, in which either inclusive strategy or exclusive strategy was included, written by an expert or a nonexpert minority group, and then rated their own attitudes toward a main topic of the message and the related topics. When an expert used inclusive strategy, both direct and indirect influences occurred, while when the person used exclusive strategy, only direct influence occurred. In the persuasion by an nonexpert, both direct and indirect influence hardly occurred. These results supported the assertion of Chaiken & Stangor (1987), who pointed out that recipients conducted both heuristic and systematic processing simultaneously.
掲載誌名
広島大学総合科学部紀要. IV, 理系編
23巻
開始ページ
155
終了ページ
163
出版年月日
1997-12-28
出版者
広島大学総合科学部
寄与者
国立情報学研究所
作成年月日
2006-03-21
ISSN
1340-8364
NCID
SelfDOI
言語
日本語
NII資源タイプ
紀要論文
広大資料タイプ
学内刊行物(紀要等)
DCMIタイプ
text
フォーマット
application/pdf
著者版フラグ
publisher
部局名
総合科学研究科
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