このエントリーをはてなブックマークに追加
ID 41635
本文ファイル
別タイトル
What Kind of Restaurant Does the Characters on the Signboards Conjure Up?
著者
今川 真治 大学院教育学研究科 広大研究者総覧
小土井 貴子
キーワード
signboards
characters
restaurants
measuring impressions
food image
広告看板
文字
飲食店
印象評価
料理のイメージ
NDC
心理学
抄録(英)
Advertising sign of the restaurants contains many information on it, for example, daily bargain products or recommendation of the house etc. The characters (fonts) used in the signboards may also transfer some information to the consumer. The aim of this study was to investigate a question that "what kind of restaurants image does the characters on the signboards conjure up?" Field survey showed that the fonts on the signboards can be divided into seven types as Mincho, Kaku-Gothic (block), Maru-Gothic (round-edge block), Kaisho, Gyosho, Kantei-ryu, and Reisho. All types of restaurants use Mincho and Kaku-Gothic fonts on the signboards. Mincho has common and uncute image, and Kaku-Gothic contains festive and accessible image. These two fonts may be used because they have the common touch for ordinary people. In fact, Mincho font conjures up the image of all seven types of restaurants (okonomiyaki shop, curry shop, ordinary, cafe, Italian restaurant, Chinese restaurant and ramen shop). On the other hand, Kaku-Gothic conjures up the images of shops other than cafe and Italian restaurants, but the percentage of questionee those who imagined other five types of restaurants was high. Each font may have unique latent potential to conjure up some kind of restaurant or food.
掲載誌名
広島大学大学院教育学研究科紀要. 第二部, 文化教育開発関連領域
65号
開始ページ
249
終了ページ
256
出版年月日
2016-12-22
出版者
広島大学大学院教育学研究科
ISSN
1346-5554
NCID
言語
日本語
NII資源タイプ
紀要論文
広大資料タイプ
学内刊行物(紀要等)
DCMIタイプ
text
フォーマット
application/pdf
著者版フラグ
publisher
部局名
教育学研究科
他の一覧