広島大学大学院教育学研究科紀要. 第二部, 文化教育開発関連領域 64号
2015-12-18 発行

学校教育における消費者教育の効果 : ネットショッピングにみられる大学生の消費者意識・行動に基づく分析

Effectiveness of Consumer Education at Schools : An Analysis of Consumer Awareness and Behaviors of University Students on Online Shopping
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抄録
The purpose of this study is to analyze the consumer awareness and the consumer behaviors of university students on online shopping, and to assess of the effectiveness of consumer education at junior high schools and high schools. To this achievement, we carried out a questionnaire survey about the consumer awareness and behaviors of university students on online shopping. The findings represent that they are shopping conveniently in an enjoyable format. On the other hand, they often encounter a variety of consumer affairs. Then, someone solves the problems, and others act the least. These suggested the effectiveness of consumer education at junior high schools and high schools.
キーワード
消費者教育
学校教育
消費者意識
消費者行動
大学生
consumer education
school education
consumer awareness
consumer behavior
university student