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ID 18556
file
title alternative
M. McLuhan's Media Approaches and Its Possibility : Media Effects in Communication
creator
Tokitsu, Kei
subject
マクルーハン
メッセージ伝達
活字とテレビ
携帯電話
Marshall McLuhan
communication
typography and TV
mobile phone
NDC
Society
abstract
Educational studies have paid attention to media contents but not media effects in education as communication. This paper explores further possibilities of M. McLuhan's Media Approaches that consider media effects. By focusing on McLuhan's theories of typography and TV, the paper argues that McLuhan's Media Approaches have three stages. On first stage, he extracts a characteristic of one medium by comparison with another medium. On second stage, he analyzes typical users of the media- for example, children and schools in his case. And on third stage, he finds out effects of the media. However, his Media Approaches have limitations of his understanding insufficient media characteristics. We need to move beyond his limitations and renew Media Approaches. On this purpose, this paper takes advantage of Masachi Osawa's recent remarks on mobile phone. And the paper suggests that clarifying media effects with Media Approaches should have a possible shift of media perspectives. We have not only a relationship with others in communication. We also have a relationship with media in communication. In this understanding, the paper indicates that media effects regulate our communication.
journal title
Bulletin of the Graduate School of Education, Hiroshima University. Part. Ⅲ, Education and Human Science
issue
Issue 55
start page
143
end page
151
date of issued
2007-03-28
publisher
広島大学大学院教育学研究科
issn
1346-5562
ncid
SelfDOI
language
jpn
nii type
Departmental Bulletin Paper
HU type
Departmental Bulletin Papers
DCMI type
text
format
application/pdf
text version
publisher
department
Graduate School of Education
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