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ID 29914
file
title alternative
Effects of the evaluative characteristics of forewarning on persuasion <Short Report>
creator
Jou, Yuh Huey
subject
attitude change
persuasive communication
resistance to persuasion
forewarning
evaluative characteristics of forewarning
NDC
Psychology
abstract
The present study was designed to investigate the evaluative characteristics of forewarning on persuasion. In this experiment, we manipulated forewarning by providing premessage information about the topic and position (TP-type forewarning), or the topic only (TO-type forewarning) of the upcoming communication. Five kinds of forewarnings were used : TP-type forewarnings with positive, negative and neutral evaluative characteristics, TO-type forewarning with neutral evaluative characteristics, and no forewarning. Subjects in the experimental conditions were forewarned or not forewarend before presentation of the communication. Subjects in the control condition were, however, exposed to neither forewarning nor communication.

Results showed that TP-type forewarning with negative evaluative characteristics produced resistance to persuasion, and increased psychological reactance in the overall period and counterarguments in the period between the forewarning and the communication. But, TP-type forewarning with positive evaluative characteristics did not indicate persuasion facilitating effect. Results in this study suggested that forewarnings with different evaluative characteristics might produce different effects on persuasion mediated by different psychological processes.
journal title
実験社会心理学研究
volume
Volume 33
issue
Issue 1
start page
70
end page
77
date of issued
1993-07-20
publisher
日本グループ・ダイナミックス学会
issn
0387-7973
ncid
language
jpn
nii type
Journal Article
HU type
Journal Articles
DCMI type
text
format
application/pdf
text version
publisher
rights
Copyright (c) 1993 日本グループ・ダイナミックス学会
department
Graduate School of Education