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ID 33560
creator
Fukushima, Michiko
Yano, Akihiro
Moriya, Hiroki
NDC
Psychology
abstract
Kawaii (a Japanese word meaning “cute") things are popular because they produce positive feelings. However, their effect on behavior remains unclear. In this study, three experiments were conducted to examine the effects of viewing cute images on subsequent task performance. In the first experiment, university students performed a fine motor dexterity task before and after viewing images of baby or adult animals. Performance indexed by the number of successful trials increased after viewing cute images (puppies and kittens; M ± SE = 43.9±10.3% improvement) more than after viewing images that were less cute (dogs and cats; 11.9±5.5% improvement). In the second experiment, this finding was replicated by using a non-motor visual search task. Performance improved more after viewing cute images (15.7±2.2% improvement) than after viewing less cute images (1.4±2.1% improvement). Viewing images of pleasant foods was ineffective in improving performance (1.2±2.1%). In the third experiment, participants performed a global–local letter task after viewing images of baby animals, adult animals, and neutral objects. In general, global features were processed faster than local features. However, this global precedence effect was reduced after viewing cute images. Results show that participants performed tasks requiring focused attention more carefully after viewing cute images. This is interpreted as the result of a narrowed attentional focus induced by the cuteness-triggered positive emotion that is associated with approach motivation and the tendency toward systematic processing. For future applications, cute objects may be used as an emotion elicitor to induce careful behavioral tendencies in specific situations, such as driving and office work.
description
This work was supported by Grants-in-Aid for Scientific Research (KAKENHI) 23330217 to HN. The funder had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.
本研究はJSPS科研費 23330217「“かわいい"感情の機能に関する行動科学的研究」の助成を受けたものです。
journal title
PLOS ONE
volume
Volume 7
issue
Issue 9
start page
e46362-1
end page
e46362-7
date of issued
2012-09-26
publisher
PLOS
publisher doi
language
eng
nii type
Journal Article
HU type
Journal Articles
DCMI type
text
format
application/pdf
text version
publisher
rights
(c) 2012 Nittono et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
relation is version of URL
http://dx.doi.org/10.1371/journal.pone.0046362
department
Graduate School of Integrated Arts and Sciences