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ID 636
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title alternative
The Effects of Film Stimulus Simplicity-complexity and Need for Cognition on the Evaluation of the Films
creator
Fujiwara, Takehiro
Kohyama, Takaya
subject
need for cognition
stimulus simplicity and complexity
film evaluation
NDC
Psychology
abstract
The purpose of this study is to investigate the effects of the stimulus dimension of the films (simplicity-complexity) and need for cognition on the evaluation of films. Seventeen high need for cognition subjects and eighteen low need for cognition subjects watched two films. 'Raiders of the lost ark' was selected as the simple stimulus film and and 'Die Blechtrommel' was selected as the complex stimulus one. The ANOVA of the image evaluation score revealed significant interaction effects of the stimulus simplicity-complexity and need for cognition. High need for cognition subjects evaluated the complex stimulus film higher than low need for cognition subjects. The ANOVAs of cognitive effort, the evaluative dimension of the film impression, and the evaluation of image and music scores revealed significant main effects of need for cognition. These results indicated that high need for cognition subject's cognitive effort, evaluative score of the film impression, and the evaluation of image and music were higher than low need for cognition subject's ones.
journal title
Memoirs of the Faculty of Integrated Arts and Sciences, Hiroshima University. IV, Science reports
volume
Volume 19
start page
101
end page
110
date of issued
1993-12-31
publisher
広島大学総合科学部
contributor
国立情報学研究所
date of created
2006-03-21
issn
1340-8364
ncid
SelfDOI
language
jpn
nii type
Departmental Bulletin Paper
HU type
Departmental Bulletin Papers
DCMI type
text
format
application/pdf
text version
publisher
department
Graduate School of Integrated Arts and Sciences
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