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ID 30366
file
title alternative
The development of mass media preference scale
creator
Fujihara, Takehiro
NDC
Psychology
abstract
This study aims to develop the scale which measures what kinds of mass media people prefer to use. One hendred seventy six college students were administered the questionnaire which contained mass media preference scales, life style scales, IQ scales and demographic variables. Factor analysis of mass media preference sacales yielded five factors which were interpreted as prefrence to represent of own experience, preference of print media, preference to persist, preference of imagenary media, and preference of newspaper. The correlation between media preference and life style revealed that while print media preference students tend to to be high in curiosity and imagination, imagenary media preference students tend to to be naive and rough in thinking.
journal title
Memoirs of the Faculty of Integrated Arts and Sciences. III, Studies in information and behavior sciences
volume
Volume 13
start page
73
end page
80
date of issued
1990-02-28
publisher
広島大学総合科学部
issn
0385-1478
ncid
SelfDOI
language
jpn
nii type
Departmental Bulletin Paper
HU type
Departmental Bulletin Papers
DCMI type
text
format
application/pdf
text version
publisher
rights
Copyright (c) 1989 by Faculty of Integrated Arts and Sciences, Hiroshima University. All rights reserved.
department
Graduate School of Integrated Arts and Sciences
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