Pilot study on the intertwined effects of attitude, relatedness and social norms on environmental behaviour
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This study examined the role of the fulfilment of a social need for relatedness in the Self-Determination Theory as a moderator for the discrepant relationship between attitudes and actual behaviours toward the natural environment. Three hundred sixty-four participants answered an online survey evaluating attitudes, behaviours, and perceived social norms regarding the environment, as well as fulfilment of need for relatedness. Pearson correlational analysis, a univariate analysis of variance, and a series of t-tests on their responses suggest that pro-environmental individuals were more likely to act consistently with their attitudes in a social environment with contrasting views if their need for relatedness is fulfilled. Findings suggest that consideration be given to interpersonal relationships and relatedness need fulfilment in the environmental movement.
This work was supported by JSPS KAKENHI [Grant Number JP19K13440]; Middlebury Fund for Faculty Professional Development Fund; and the Middlebury College Senior Work Fund.
Hiroshima University Management Review
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Departmental Bulletin Paper
Departmental Bulletin Papers
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Graduate School of Humanities and Social Sciences