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ID 50128
file
creator
Bin Kamal Md Khalid
Mohammad Osman Gani
subject
Mobile Financial Services (MFS)
causal
conjoint
ease of use
Bangladesh
abstract
Mobile Financial Services (MFS) has become the new frontier in many countries. Since 2013, MFS in Bangladesh has risen steeply. The study aims to examine the MFS adoption behavior through the lens of modified Technology Acceptance Model (TAM) utilizing Randomized Conjoint Experiment for establishing a causal relationship between the attributes and adoption behavior. This study is the first attempt to encompass the causal relationship while investigating adoption behavior. Data were collected through a structured survey questionnaire at two districts in Bangladesh, including 2400 responses from 240 respondents. It was found that distance and cost per transaction has a significant impact, while ease of use has a moderately significant influence on customer's adoption behavior. However, the findings also concluded that social influence and trust have no significant influence. To both regulators and service providers, the findings will provide insights into the customer's point of view and industry demand as well. The study also included some suggestions for future investigations.
journal title
IDEC DP2 Series
volume
Volume 10
issue
Issue 5
start page
1
end page
29
date of issued
2020-11
publisher
広島大学大学院国際協力研究科
language
eng
nii type
Departmental Bulletin Paper
HU type
Departmental Bulletin Papers
DCMI type
text
format
application/pdf
text version
publisher
department
Graduate School for International Development and Cooperation
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