The purpose of this study was to identify the relation among admiration, ambitions and goal orientation. We hypothesized that admiration could make goal orientations better through ambitions in school children and students. Participants were one hundred ninety nine children and student. They were from 5th to 7th grade children and students. They were asked fifty three questions in five domains; admiration, goal orientation, three kinds of ambitions and envy. The envy was thought as a similar emotion to admiration, because they were the emotion about others who have comparatively higher ability. Multi regression analyses and single regression analyses were performed to find the relation between them. We found the relation among admiration, motivation and ambition. On the other hand, in lower admiration groups, we found envy was related with just performance goals. We also found developmental differences of relations between ambitions and goal orientations. We discussed how to use encouragement with ambitions and how to understand developmental difference of ambitions with children and students.