Journal of health sciences, Hiroshima University Volume 6 Issue 2
2007-09-28 発行

一般住民の生活習慣改善プログラムへの支払意思額に関する調査

A study of ordinary people's willingness-to-pay for a disease management life-style change program
Furui, Yuji
Takyu, Hiroshi
Nakano, Masumi
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abstract
The purpose of this study was to elicit consumers' willingness to purchase an evidence-based educational program, their willingness to pay (=WTP), and other related factors using the contingent value method in which a Disease Management company provides the program to consumers in the community. A questionnaire was issued to 198 individuals, over 20 years of age, who lived in Hiroshima and other prefectures. The results indicated that 68.7% showed a willingness to purchase the program: the mode for WTP was 5,000 yen, the maximum was 15,000 yen and the median was 3,500 yen. The findings indicated a significant relationship between WTP and demand. The willingness to purchase the program also related to age, living arrangements, and occupation. However, WTP was related to the annual income and leeway of the household economy but not to the presence of a chronic disease. Respondents wanted the program to be matched with their daily life. They also thought services with additional values not accessible through medical institutions and the internet. They wanted individual guidance and training with consistent supervision from medical institutions. They were also interested in purchasing convenient educational materials at a reasonable price.
subject
疾病管理
生活習慣改善
自発的支払意思額
disease management
life-style change
willingness-to-pay
SelfDOI