“Kabukuri-numa and the surrounding rice paddies" is the first case bearing the name of “rice paddy" in the Ramsar site of Japan. The residents around this site are aiming at community development and the coexistence of agriculture and geese. The purpose of this paper is to summarize the results of interviews about the efforts here before and after the Great East Japan Earthquake. And then we consider the problems related to wise use of the Ramsar site including the surrounding rice paddies in the target area, which enabled obtaining local consent for the Ramsar registration. And it has contributed to the spread of environmentally-friendly agriculture. Kabukuri-numa is a pioneering case that tries to actively link biodiversity conservation and promotion of the rural area. This effort is consistent with the discussions at the Conference of the Parties to the Convention on Biological Diversity and the Conference of the Parties to the Ramsar Convention. This area has had a relatively early recovery from the earthquake. However, the environmentally-friendly farmers, who have claimed their agricultural products are “safe and secure", have suffered from significant harmful rumors about radioactive contamination.