The "National Bullfighting Summit" has been set up with the view to discuss how bullfighting, a traditional Japanese event, may be reinstated as a popular activity. The aim of this paper is to study the significance of such a summit to the area that hosts it. I carried out a study on the 12th National Bullfighting Summit at Kuji city, Iwate Prefecture. This paper, in particular, focuses on the measure of support extended by the city office and individual spectators of a ceremonial bullfighting game that was jointly hosted by the city. I studied the extent of the involvement of the audience in the bullfighting from a questionnaire survey conducted at the game. As a result, I was able to point out the utility and functions of bullfighting summits in the host area. First, city offices were likely to be more positive and committed to the bullfighting than usual as a result of these summits. Second, these summits were responsible for drawing a number of new spectators to the bullfighting game.