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ID 50108
file
title alternative
Impacts on consumer behavior according to culture
creator
ZHU, Yinan
subject
culture
consumer behavior
cultural assumption
cross-cultural consumer behavior
abstract
Along with the development of market globalization, it is necessary for marketers to develop marketing strategies that can be standardized between various countries. However, as the source of peoples' desires and actions, cultural factors will moderate many aspects of consumer behavior, such as their way of thinking or reaction to a stimulation. Therefore, it is important to identify the relationship between culture and consumer behavior when producing global marketing strategies. In this study, cultural assumptions are used as the basic theory to examine how peoples' behaviors are influenced by cultural factors. We then discuss which cultural factors influence cross-cultural consumer behavior the most.
journal title
比較日本文化学研究
issue
Issue 11
start page
190
end page
205
date of issued
2018-03-31
publisher
広島大学大学院文学研究科総合人間学講座
issn
1882-8701
ncid
language
jpn
nii type
Departmental Bulletin Paper
HU type
Departmental Bulletin Papers
DCMI type
text
format
application/pdf
text version
publisher
rights
Copyright (c) 2018 広島大学大学院文学研究科総合人間学講座
department
Graduate School of Letters
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