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ID 35593
file
creator
Seitova, Meerim
Maharjan, Keshav Lall
subject
Mass Media
Farming
Kyrgyzstan
Agricultural information
Farmers
NDC
Society
abstract
The aim of this paper is to analyze the impact of mass media on agricultural development, what benefits farmers can get from mass media. Addressing of these issues may influence on increase of the level of knowledge among farmers which in turn may lead to efficient agricultural production in the country. The study was conducted in Toloikon village, Kara Suu region of Osh oblast by randomly selecting 84 farmers living and working in the selected village and by using the questionnaire to collect the preliminary data, as well as by conducting the content analysis of 9 print versions of newspapers printed within the same time and disseminated in the target area. The study shows that respondents under 45 years old (29%) prefer television, television news, programs, talk shows and 9% of farmers listen to the radio in order to get agricultural information. 13% of respondents whose age is between 25 and 30 prefer to use internet, referring to the fact that they can get any information related to agriculture in very short time and many variants in comparison with televisions and print media. But other of respondents whose age is between 40 and 55 still believe that print media (books, newspapers and magazines) has positive educational influence and suggest to develop print media as a tool to disseminate agricultural technologies among farmers, so they prefer print media to get agricultural information.
journal title
Journal of International Development and Cooperation
volume
Volume 20
issue
Issue 3
start page
71
end page
85
date of issued
2014-03-31
publisher
広島大学大学院国際協力研究科
issn
1341-0903
ncid
SelfDOI
language
eng
nii type
Departmental Bulletin Paper
HU type
Departmental Bulletin Papers
DCMI type
text
format
application/pdf
text version
publisher
department
Graduate School for International Development and Cooperation
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