このエントリーをはてなブックマークに追加
ID 36974
本文ファイル
別タイトル
Motivational Factors of Sports Spectators at Japanese Professional Baseball Game : The Case of the Hiroshima Toyo Carp <General Remark・Research Material>
著者
鎌田 彩夏
佐々木 丈予
NDC
心理学
抄録(英)
The first purpose of this study was to investigate what motivated spectators to attend games of the Hiroshima Toyo Carp (Carp). The second purpose was to investigate the influence of previous attendance at Carp games in 2012 and seat types on the motivation for attending games. Among the spectators of baseball games that took place on September 18 and 19, 2012 at the Mazda Zoom-Zoom Stadium Hiroshima (Mazda Stadium), 467 completed a questionnaire. The questionnaire included items related to demographic information, the number of times the spectators had watched games at Mazda Stadium that year, the type of seat they occupied on the day, the team they supported that day, their favorite team, and 17 motivation items from a modified version of the Sport Spectator Motivation Scale. The results showed that the spectators were strongly motivated by “pleasure of spectating games,” “devotion to the Carp,” and “exciting play.” Motivation scores for “devotion to the Carp,” “attachment to Hiroshima,” and “cheering” increased as the number of previous attendance increased. The scores for “being invited by friends or family members” and “spending time with friends or their boyfriend or girlfriend” were higher for spectators occupying group seats than those in individual seats. These results suggest that increasing the number of spectators at Mazda Stadium games demands multiple strategies to match spectators’ needs.
掲載誌名
広島大学大学院総合科学研究科紀要. I, 人間科学研究
9巻
開始ページ
9
終了ページ
15
出版年月日
2014-12-31
出版者
広島大学大学院総合科学研究科
ISSN
1881-7688
NCID
言語
日本語
NII資源タイプ
紀要論文
広大資料タイプ
学内刊行物(紀要等)
DCMIタイプ
text
フォーマット
application/pdf
著者版フラグ
publisher
権利情報
Copyright (c) 2014 by Graduate School of Integrated Arts and Sciences, Hiroshima University All rights reserved
部局名
総合科学研究科
他の一覧