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ID 29818
本文ファイル
著者
キーワード
cuteness
emotion
cognition
baby schema
cultural differences
NDC
心理学
抄録(英)
Kawaii is a key concept that characterizes modern Japanese culture. It is often translated into English as “cute," but asubtle difference of nuance exists between the two words. Although many books and articles have been published onthis subject, these discussions are mostly limited to the fields of humanities and sociology. In this paper, I put forward aframework for research on kawaii from a behavioral science perspective. First, I provide an overview of kawaii,including a summary of its dictionary meaning, history, and current usage. Then, I report the results of three surveys ofJapanese university students about their attitudes toward the word kawaii and kawaii things. Based on these findingsand past research, I propose a two-layer model of kawaii. This model postulates that the basis of kawaii is a positiveemotion related to the social motivation of protecting and nurturing others, which originally stems from affectiontoward babies and infants. It also assumes that this culture-independent, biological trait has been amplified by certaincharacteristics of Japanese culture. I conclude by discussing future directions for behavioral science research of kawaii.
内容記述
The Third International Workshop on Kansei; February 22 and 23, 2010; Seminar room 1 & 2, ACROSS Fukuoka, Fukuoka-city, Japan
掲載誌名
Proceedings of The Third International Workshop on Kansei
開始ページ
80
終了ページ
83
出版年月日
2010-02-22
出版者
Editorial comittee of the third international workshop on Kansei
言語
英語
NII資源タイプ
会議発表論文
広大資料タイプ
会議発表論文
DCMIタイプ
text
フォーマット
application/pdf
著者版フラグ
publisher
関連情報URL
部局名
総合科学研究科



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