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ID 47271
file
title alternative
Relationship between conscious and unconscious processes: Subliminal mere exposure effects for targets in a negative social category are moderated by similarity to self and stimulus
creator
Miki, Akane
subject
contact ratio
Otaku category,
similarity
subliminal mere exposure effects
NDC
Psychology
abstract
The effects of subliminal mere exposure on the assessment of the “Otaku” (“geek” or “nerd”) category were found to be maximized when a handful of atypical members (non-Otaku) were grouped with several typical members (Otaku). We examined whether similarity to self and stimulus (i.e., self-reported Otaku tendencies) moderated the mere exposure effect in relation to an Otaku target. Participants reported the degree to which they regarded themselves as Otaku. Participants were then exposed to stimuli with different contact ratios (70% Otaku, 30% Otaku, 0% Otaku, and control) following the procedure described in a previous study (Kawakami and Yoshida, 2013). Participants then reported their subjective impressions of an Otaku target. Participants who self-identified as Otaku evaluated the target more negatively on the explicit measure when exposed to a stimulus that mixed Otaku and non-Otaku. These findings indicate that participants who self-identified as Otaku exhibited an aversion to in-group members (“dozoku keno”). These patterns suggest that subliminal mere exposure effects for targets are moderated by similarity to self and stimulus. The unconscious and conscious processes of interpersonal cognition are discussed.
description
本研究の一部は第11回ドリームチャレンジ賞(H29)研究費により行われました。
本論文は,広島大学大学院教育学研究科心理学専攻に提出した平成29年度修士論文をもとに執筆したものである。本研究の一部は,日本社会心理学会第57回大会(2016年度)および中四国心理学会第72回大会(2016年度)で発表した。しかし,上記の学会発表では執筆者の不手際により,誤った分析結果を発表していた。再分析した結果が29年度修士論文および本論文の結果になる。
journal title
Hiroshima Psychological Research
issue
Issue 18
start page
91
end page
105
date of issued
2019-03-31
publisher
広島大学大学院教育学研究科心理学講座
issn
1347-1619
ncid
language
jpn
nii type
Departmental Bulletin Paper
HU type
Departmental Bulletin Papers
DCMI type
text
format
application/pdf
text version
publisher
department
Graduate School of Education
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